
IPRA Summit
Friday, 30 October, 2009
Merchant Taylor’s Hall, Threadneedle Street, London
PR in times of crisis – From austerity to opportunity
How to generate excellent results with limited budgets?
How to use the new ways of communications as new technologies and social media to maximize the results of a campaign?
08.30 – 09.00 Registration
09.00 – 09.30 Welcome speeches
09.30 – 10.15 Smart Communications in a wild world.
How to communicate more efficiently
10.15 – 10.30 Q&A
10.30 – 10.45 Coffee break
10.45 – 11.30 PR 2.0 or How to create a buzz on the internet?
11.30 – 11.45 Q&A
11.45 – 12.30 How to create a community from scratch?
The power of video messages in influencing audiences!
12.30 – 12.45 Q&A
12.45 – 14.00 Lunch break
14.00 – 14.45 The Andy Warhol factor!
Create a world class star for a day in the interconnected digital world!
14.45 – 15.00 Q&A
15.00 – 15.45 Ethics 2.0! Avoiding getting burned online!
15.45 – 16.00 Q&A
16.00 – 16.15 Coffee break
16.15 – 17.00 Blockbuster campaigns.
How to reach millions and spend hundreds!
17.00 – 17.15 Q&A
17.15 – 17.30 Closing remarks
2009 GWA Official Ceremony:
Doors open: 19.30/Start: 20.00



















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